daniel@berlin whoami
Daniel Ariel
Senior AI Consultant · Senior Frontend Developer · Composable Architecture Consultant
Helping teams ship faster with composable architecture and AI-driven workflows.
01 — About
I’m Daniel — a Senior AI Consultant and Senior Frontend Developer based in Berlin. I help teams ship faster with composable architecture and AI-driven workflows.
On the frontend, I craft robust web experiences with React, Next.js, TypeScript, and GraphQL — in composable stacks built on Contentful and Storyblok, with meticulous attention to CSS and semantic HTML. On the AI side, I introduce AI-assisted development workflows to engineering teams, integrate LLM-powered features into products, and advise stakeholders on where AI genuinely adds value.
With a background as a teaching fellow in economics and a PSPO I certificate, I bring analytical rigor and open communication to every phase of the product lifecycle — in English, Hebrew, or German.
02 — What I Do
AI Consulting
- AI-assisted development workflows and agentic coding — introduced, coached, and measured
- LLM-powered features integrated into client products
- AI-supported content pipelines in composable CMS stacks
- Use-case evaluation, tooling selection, and rollout advisory
watch my talk — Masterclass · K5 Conference 2025
UX, Code, AI — 5 real lessons learned from using AI with Vercel v0
Frontend Engineering
- Enterprise web platforms with React, Next.js, TypeScript, and GraphQL
- Headless CMS expert — deep production experience with Contentful and Storyblok
- Composable architecture and design systems
- Meticulous CSS and semantic HTML
- Core Web Vitals performance optimization
03 — Selected Projects
A selection of client platforms I’ve helped build and ship — from publishing and e-commerce to Europe’s biggest fitness brands.
04 — Experience
Mar 2025 — Present
Senior AI Consultant & Senior Frontend Developer
BRANDUNG
Back to full-time hands-on engineering — doubling down on technical depth in frontend and AI.
Introducing AI-assisted development workflows, integrating LLM-powered features, and building AI-supported content pipelines in composable CMS stacks.
Building enterprise web platforms with React, Next.js, TypeScript, and GraphQL.
Jun 2023 — Mar 2025
Business Director
BRANDUNG
Led a full business unit — clients, strategy, and delivery — while staying hands-on: roughly 50% of my time spent building, leading the unit’s developers as technical lead.
After the birth of my son, worked part-time for six months, then returned full-time as Senior Frontend Developer & Consultant — a deliberate choice of craft over the management track.
Oct 2018 — Jul 2023
Frontend Web Developer
BRANDUNG
Nearly five years building and shipping web platforms for enterprise clients.
Feb 2018 — May 2018
Full Stack Web Developer (Bootcamp)
SPICED Academy
Intensive full-stack bootcamp across the JavaScript ecosystem.
Oct 2014 — Oct 2016
Teaching Fellow
The Academic College of Tel-Aviv, Yaffo
Taught economics — the origin of the analytical, communication-first approach I bring to teams.
05 — Skills & Credentials
Frontend
- Next.js
- React
- TypeScript
- JavaScript
- GraphQL
- CSS & semantic HTML
- Tailwind CSS
AI
- AI-assisted development
- LLM integration
- Agentic coding workflows
- AI content pipelines
Practices
- Composable architecture
- Contentful
- Storyblok
- Design systems
- Core Web Vitals
- Agile & Scrum
Credentials
- PSPO I — Professional Scrum Product Owner (Scrum.org)
- MA Economics — Tel Aviv University
Languages
- Hebrew — Native
- English — Full professional
- German — Professional working
06 — Contact
Let’s build something.
Open to senior frontend roles and AI consulting engagements — in English, Hebrew, or German.
based in Berlin, Germany